Are you banging your head against your controller trying to figure out how to get sponsored on Twitch?

Well, then, you’re in luck!

I’ve compiled a list of 10 “tricks” you can apply TODAY to start attracting sponsors and, hopefully, begin earning money doing what you love.

Let’s jump in…

1. Establish yourself as a streamer

Sounds obvious, I know.

But before sponsors will even consider working with you, they’ll want to know you’re capable of attracting (and holding the attention of) an audience.

So, establish yourself as a streamer by:

  • Discovering what makes you unique
  • Streaming on a consistent schedule
  • Growing your audience through social media marketing

2. Step outside your comfort zone

There are multiple ways to go about answering the age-old question of how to get sponsored on Twitch.

Most of them, though, include stepping outside your comfort zone and risking rejection.

For example, you could:

  • Approach sponsors in your niche and ask how you can work with them
  • Reach out to other gamers who’ve been sponsored and ask how they did it
  • Attend gaming events and build your personal brand

The more creative you can get in how you approach sponsors, the more likely you are to get a positive response and solve the how to get sponsored on Twitch dilemma.

How to Get a Sponsor on Twitch

3. Get involved with the Twitch community

One of the best ways to show sponsors that you’re serious about Twitch streaming is to get involved with the Twitch community.

This could involve:

  • Participating in online and in-person chats
  • Creating content for YouTube and other social media platforms
  • Joining or creating a Twitch team

Remember, sponsors want to work with individuals who are active and engaged in the Twitch community, so start building your Twitch resume today!

4. Have a professional attitude

While many Twitch sponsors are looking for gamers who are passionate about streaming, they also want to work with individuals who have a professional attitude (I mean, put yourself in their shoes, wouldn’t you?).

Now, this doesn’t mean you have to be stuffy or unapproachable, but it does mean following the three P’s:

  • Polite
  • Punctual
  • Personable

This alone will separate you from all the other “nagging” gamers out there.

How to Get Twitch Sponsors

5. Stay up to date on the latest gaming news

In order to effectively market your stream to sponsors, you need to know what’s going on in the gaming world.

That means staying up to date on the latest gaming news, attending gaming events, and participating in online discussions about gaming.

Some great places you can do this are:

  • Gaming subreddits
  • Twitch (obviously)
  • Google trends
  • GameSpot
  • PCGamer

If you can demonstrate to sponsors that you’re passionate about gaming and keep up with the latest trends, they’ll be much more likely to work with you.

6. Have a quality stream

This one’s a no-brainer, but it still needs to be said:

In order for sponsors to take you seriously, you need to have a quality stream.

That means having an:

  • Optimized computer
  • A fast upload speed
  • Quality streaming equipment

So, just take the time to track the areas of your channel that are under-performing and then fix them!

This, my fellow gamer, is how you’ll show sponsors you’re serious about streaming.

7. Build your personal brand

As I mentioned before, sponsors want to work with gamers who are active and engaged in the Twitch community.

But in order to increase your popularity within these communities, you need to build your personal brand OUTSIDE of Twitch.

How do you do that? I hear you ask.

Well, you could:

  • Create a YouTube gaming channel and offer people tips
  • Write blog posts about your streaming adventures
  • Use Quora to answer other people’s questions
  • Grow your social media following

Basically, you want to do everything in your power to make yourself known as an authority figure in the gaming world.

How Do You Get Sponsored for Streaming?

8. Have a strong social media presence

As I mentioned before, in order to build your personal brand you need to have a strong social media presence.

But what does that mean?

Well, plain and simple, it means having active accounts on:

And, well, any other social media platform gamers hang out.

You can also use your social media channels to promote your Twitch stream and showcase how you’re impacting the gaming community, which, in turn, will help attract more sponsors.

Just make sure your social media posts are high-quality, engaging, and on-brand.

In other words, don’t post a photo of you doing your hair and make-up before going live.

No one wants to see how you look before / after streaming.

Instead, post a candid of yourself playing games and having fun.

9. Think outside the box

You don’t JUST have to play games in order to attract sponsors.

Another great way to have sponsors chomping at the bit to sign you is by participating in community-led initiatives.

For example, you could:

  • Play and review games for charity (i.e. Child’s Play)
  • Host a charity stream (i.e. eSports-4-Life)
  • Give back to the gaming community in any way you can

And if you’re feeling really creative, you could even come up with your own sponsorship idea.

The sky’s the limit when it comes to how you can attract sponsors, so think outside the box and be creative.

10. Have a solid plan

Last but not least, always remember to have a solid plan when approaching sponsors.

A good starting point is to ask yourself these 3 questions:

  • What do you want from a sponsorship?
  • What can you offer a sponsor in return?
  • How will you promote their brand?

These are all important questions you need to answer before starting your sponsorship hunt.

Having a clear plan will help make the process feel less overwhelming and will ensure you’re not wasting time approaching brands that won’t benefit you or your audience.

In conclusion

So, there you have it!

Getting sponsored on Twitch can, of course, be a daunting task.

But if you keep the above “tricks” in mind and put in the work, you’ll be well on your way to finding a sponsor that’s perfect for you and your stream.

Just remember to take things one step at a time and to focus on creating quality content first and foremost for your audience, and then your sponsors will come flocking in.

Oh, and as always, have fun gaming!

-The Zombie Writing Team